When running a business, you’ll want to create brand merchandise. Designing and creating your merchandise is an excellent way to promote your business and make your customers remember you. It increases visibility, builds brand awareness and recognition, and is an effective marketing strategy. Therefore, when designing your brand merchandise, there are many aspects you’ll have to consider to get your intended outcomes.
The trend of customizable company products is on the rise. Therefore, it can be challenging to ensure that your merchandise stands out from the rest of other branded caps, t-shirts, hoodies, and other products. Customers need to identify and connect with your brand at first sight.
Here are some useful tips and ideas for designing your brand merchandise.
- Use Embroidery Techniques
You can use embroidery techniques to personalize your branded merchandise as an alternative to the standard screen-printing process. For example, if you have hats or t-shirts, consider adding your company logo using a combination of stitches and different thread colours. This custom embroidery looks more expensive, sophisticated and long-lasting than traditional screen printing.
For example, if you’re making a simple shirt with your company logo, consider using similar embroidery styles that match the font on your website. The final effect will be a high-quality piece of branding merchandise that’s sure to impress. To make the items more memorable, you can also add the wearer’s name so that they feel it was specially produced for them. This will make them feel like part of your business.
- Make Branding Messages Short And Concise
You want to keep things short and simple as you design your merchandise. Make sure that your audience can understand what you are trying to say with a glance. The more words or phrases you use, the more complex you make things. There are very few instances when customers will take the time to read through several lines of text to understand what you are trying to get across fully.
The best approach is to use one word or phrase that conveys the essence of your brand message without making things complicated. For example, consider using “Eat Healthy” on your merchandise if you want to promote healthy eating habits. Again, this is something that people can understand quickly, and it will stay with them long after they see it.
And for consistency across your marketing platforms, you may also want to consider using appealing words and phrases that your company usually associates with.
- Design Based On Customer Needs
When designing your brand merchandise, it’s important to remember that customers will be using your products in their daily lives. That’s why you should always consider your customer’s needs when designing them.
For example, if you’re creating a reusable water bottle, think about how your customer might use this product. Will they use it at home or in the office? Will they use it for sports and other activities? Consider adding a carrying strap or loop if the intended recipients of the water bottle are people who like to stay active. Adding this feature will make it convenient for them to take the product on the go.
By thinking about how customers will use the product, you can create a design to meet customer expectations. It will also ensure that customers consider the merchandise an essential part of their activities. This increases your brand’s visibility and ensures that customers create a connection with your brand no matter where they are.
- Choose The Right Colours
Colours are one of the most important aspects of any branding strategy. They play a significant role in how customers perceive your brand. That’s why you need to be very careful when choosing the colours for your merchandise.
As a general rule of thumb, the colour palette should be consistent with your company’s overall branding. So, for example, if your company logo is blue, using a different colour for your merchandise might not make sense.
It’s also crucial to consider the many meanings of colours. Blue, for example, is frequently associated with reliability and trustworthiness. This makes it an excellent choice for financial institutions. Green, on the other hand, is typically linked with concepts of nature and growth. As a result, it goes well with environmental-friendly businesses. When selecting colours for your merchandise, keep in mind the message you want to convey with your product.
Don’t forget; you can also use colours to make your products more memorable. For example, if you’re selling a product targeted toward children, then using bright colours is a good way to grab attention.
- Name And Logo Should Be Visible
You want to make sure that any promotional items you give away include your company name or logo somewhere on them so that people can easily see and read it when they look at the item. If someone can’t tell who gave them the item, then there’s no point in giving it away as promotional material.
The name and logo of your business should always be visible on the merchandise so that it can be recognized easily by the customers. There are certain essentials like t-shirts, coffee mugs, and pens which are common in every office. Therefore, make sure that your brand is visible on these products by using them as a tool for branding. These items can be distributed to your employees and clients, who can use them daily and spread your brand’s name across the market.
- Focus On Quality
It’s important to remember that promotional items reflect your brand and values. Thus, you should always focus on quality when choosing the products for marketing purposes. For example, if you’re giving away t-shirts, make sure they’re made from high-quality fabric. You also want to avoid using cheap materials that will fall apart after a few washes.
The same is true for any other type of product you might be considering. If you wouldn’t use it yourself, then don’t give it away as a promotional item. Instead, focus on quality, so your customers have a lasting positive impression of your brand.
These are just a few of the many factors you need to consider when designing your brand merchandise. By keeping these tips in mind, you can create products that will help you build a solid and recognizable brand. So, start creating merchandise today and let it market your business to both existing and potential clients.