Social media is a powerful tool that can help your business or organization reach new heights in engagement and ultimately, growth. But let’s be frank: there are a lot of people who get stuck on the basics.

There are businesses that launch a social media campaign and leave the management up to their team. It kind of works, but way less than it could if they had a dedicated person working through a pipeline of ideas that help engage their audience.

In order to get people to engage with your content, you should first ensure that they like your content enough to share it.

There are certain things that you can do to make this happen. If you’re wondering how to get people to share your content on Instagram or any other social media channel, here are four ideas to help you break out of your rut.

Start a Hashtag Regarding Your Company’s Mission

Create a hashtag that describes your business or campaign, then use it on all of your social media posts so people can easily find and share them. This helps build brand awareness and gets people excited about what you’re doing.

The most important thing is to be consistent with how you use hashtags so that people can easily find and follow your content when they search for it on social media platforms such as Twitter, Facebook, LinkedIn, and Instagram.

Creating Content That Is Relevant to the Time of Year Can Increase Your Audience Engagement

You should always be thinking about the best way to engage your audience. You need to make them feel like they are a part of something bigger than what you offer. For example, if you own an eCommerce store and winter approaches, talk about how your products can keep people warm during the cold months ahead. 

Host an event on social media where people can ask questions about your company or industry and get answers from experts in those fields. You could hold a Q&A session in which someone from marketing answers questions live on Facebook, then upload those videos to YouTube later so that those who missed out can watch as well.

Share some tips and tricks related to what you do on Instagram Stories or Facebook Stories so users know what they’re getting into before buying one of your products or services.

Post Behind-The-Scenes Videos or Photos

When you share behind-the-scenes content, you’re giving people a glimpse into the life of your brand. People love this type of content because they can relate and feel like they’re getting to know you better.

Plus, it helps humanize your business and shows that there’s more than meets the eye. You could also post videos and photos with an inspirational message.

People love inspirational quotes because they’re uplifting and make them feel good about themselves, especially when it comes from someone who has influence over their life (like their favorite influencer).

A great way to do this is by creating short videos or photos with a quote and tagging the person who said it in order to give them credit for the inspirational words. This helps them gain more followers on social media, too.

Post What’s Trending

One of the best ways to get more likes and shares on your company’s social media pages is to post about what is trending at the moment.

Not only will you be able to reach a larger audience, but it’s also a great way to show your followers that you’re active in your field and on top of current events. You can share an interesting article from a reputable website, or weigh in on an issue with your opinion.

Even better, if you have a product or service that’s relevant, incorporate it into your post for even more engagement. When you’re competing for attention with so many other companies, this is one tactic that can help you stand out from the crowd.

Furthermore, posting a poll or survey, for example, is a great way to get your audience involved in the conversation and show them how much you value their opinions. It’s also a great way to find out more about them and what they think about the topics you post about.

Final Thoughts

Regardless of your business and industry, understanding the importance of social media and standing out in this space will not only help you gain followers to connect with, but it can also go a long way in growing your business and marketing efforts.

You never know who is on the other end of that simple retweet or share—you may just connect with your dream customer.


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