With 1 billion users and 500 million daily active users, Instagram is one of the most popular social media platforms in the world. Instagram is a place where users can share photo and video content with their followers.

You follow accounts you are interested in, and in return people follow you if they are interested. People can “like” and “comment” on content that they want to engage with and you can interact with people from all over the world. Instagram is popular because it is a way to share and connect.

It is also a great form of entertainment.  The self-improvement niche is perfect for Instagram because it is visual, easy to use, convenient and has a big user base. There are many ways to promote a self-improvement account on Instagram and this blog will explore how.

Constant hashtags 

Hashtags are a word, or a short series of words, that begin with the “#” symbol. Hashtags make it easier to find information around a certain theme or topic and are also easy for people to follow topics that they are interested in keeping up with.

Hashtags are important on Instagram because they make your posts discoverable, and expose your content to a wider audience. There are a variety of hashtags that can be used on Instagram and if you have a self-improvement account, the best ones to use are #selfimprovement #motivation #selflove #selfcare.

All of these hashtags, and more, can be found when using tools like Task Ant, which generate Instagram hashtags, and also show the most popular hashtags that will drum-up the most engagement. Hashtags are beneficial because they expand your reach, make your posts discoverable and welcome new followers. 

Keep posts cohesive 

Instagram is all about the visuals so it is important to make sure your account is aesthetically pleasing and cohesive because a good looking and cohesive account tells other users that you are serious and professional.

You need to make sure that your content is uniform and has a similar look and theme to them, avoid having content that looks like it is all over the place, you want your posts to complement each other and your brand. Cohesiveness also keeps your brand top of mind to the customers. 

Geotag 

Geotagging is when you pin your location to your post. This allows your post to be found anytime that a user clicks on the same geotag on another post. Geotagging is a great way to grow your following and boost your interactions so make sure to geotag every time you post so that you can gain the maximum benefits that it has to offer. 

Leverage video

IGTV and Instagram stories are great features to use for your account. Before, Instagram only allowed users to post a video up to 60 seconds in length but with the introduction of IGTV, users can now post a series of longer videos onto their feeds.

Instagram stories on the other hand allows users to post images and videos onto their profile in chronological order. There are cool stickers and other features that users can play around with, and you can even share photos from your feed onto your stories. 

IGTV is perfect for long-form content, while Instagram Stories only allows you to post short content that will disappear after 24 hours. IGTV is for your feed so it needs to be more high quality and professional while stories are more informal and less pressure. These features give you more options when posting which is good because it provides variety.

Use a content calendar 

You have to be consistent on Instagram and post regularly. Instagram’s algorithm favours those who are consistent so if you want more people to see your posts, you should post often to increase your followers.

If you don’t have time to be consistent then you should use the help of a content calendar which is a great way to make sure you stay consistent. Content calendars are convenient, more organized, keep the quality high and it allows you to send the post and forget about it. 

It is very simple to promote your self-improvement blog on Instagram. Just use hashtags to make your posts discoverable, keep posts cohesive, use geotagging to expose your posts to more people, leverage video using IGTV and Stories and use a content calendar to make sure you stay consistent at all times.

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