The fitness industry, which is worth $96 billion globally, has witnessed a lot of changes in the last few months. Consumers all across the world are becoming used to not having access to spas, health clubs, ptz camera factory, textile industries, gyms, etc. Adoption hasn’t been simple for many people thus far.
Because depending on brick-and-mortar facilities was no longer an option, fitness firms had to be more innovative than ever with their online fitness marketing methods to keep their members.
You may use your members, money, and success across all of the fitness marketing channels available to create exposure for your club and bring in new members. We produced a fitness marketing tactics guide to save you time by summarising the most significant methods.
- Launch A Welcome Back Campaign
While rules and limits differ by state, and you may be on vacation for a few more months, you should plan a “Welcome Back” fitness advertising campaign for your gym members. Or you can launch a collaboration with a gym clothing firm and tell your members to check out now and get a discount.
If you’re announcing the launch of your gym, make sure to include safety rules that will keep your visitors safe at all times. You can also build new fitness regimens for loyal consumers as part of the campaign to assist them to get back on track.
- Create Social Media Marketing Strategy
To accommodate new users, social media systems are constantly developing. When it comes to new tools and features, it’s important to distinguish between genuine digital marketing tools and passing fads.
For example, Twitter just introduced “Fleets,” a new kind of “stories” that can be larger than Facebook, Instagram, or WhatsApp stories. You can attract a lot of attention if you are an early investor and the trend takes off.
- Create A User-Friendly Website
It’s no mystery that 54% of customers use the web as their first or secondary touchpoint when looking for a company. Whether they are looking for a clothes store or any top manufacturer who deals in different types of armchairs, finding online is what they prefer.
That’s more than half of your target market!
Creating a website from the ground up may appear to be a difficult task, and hiring someone to do it for you can be costly. Fortunately, there are a few digital technologies you can utilize to construct a version of your website that will act as a digital marketing touchpoint for your gym, such as:
- Wix
- WordPress
- Squarespace
- Consider Video Marketing
The majority of people now access the Internet through their phones. They primarily use their phones to watch videos.
What evidence do we have for this?
We have the data that mobile usage is increasing at a rate of roughly 100% each year on average. You can begin by giving away free instructional films and selling pre-recorded video fitness classes. There’s also live streaming available. Use live streaming to keep your members interested for the duration when they are at their homes.
- Perform Local SEO
Local SEO is one of the most cost-effective kinds of fitness marketing because it is free and can result in significant returns on investment if you rank well for local searches. Customers need to be able to locate you fast if you have one or many fitness businesses, and a lot of the time they utilize local searches.
“Gyms around me,” “fitness clubs near me,” and “gyms in [city name]” are all words they’ll utilize.
These are extremely competitive keywords, so no matter what you do, you won’t immediately rank highly for them. To appear in Local Packs, you’ll need to work on your local SEO to score highly for the keywords.
- Don’t Keywords
Keywords are the phrases that people use to find your club on search engines. When users look for a business online, they are 72% more likely to visit that shop within 24 hours. If someone is already familiar with your gym, they will look for your brand name.
Other times, they’ll look for your gym or health club using local keywords like the ones listed above. In any event, while marketing your gym in a local search, make sure to be as particular as possible. Also included the city name on your home page and in your meta description if you just have one fitness business in a city.
- Engaged Your Members Remotely
“Remote” has been the buzzword in every major journal for the past few months. Remote working, remote healthcare, and, of course, remote fitness are all options. The majority of people have fully adapted to a remote lifestyle, but they are disengaged.
Seven out of ten people say they don’t do anything outside of the house at all. Allow your personal trainers to reach out to members so they don’t feel trapped in a training program.
Conclusion
Marketing your gym is an investment in your long-term success. Even while it may be tempting to minimize marketing costs in such a situation, you simply cannot afford to do so. You will be able to grow if you invest in the greatest online fitness marketing methods.
It would be an understatement to say that 2020 was an uncertain year. We have no idea what the year 2022 will bring further. We do know, however, that if you position your fitness business as a healthy, entertaining, and safe location to get in shape, you’ll be able to succeed.
